What is the difference between something that is world changing and something that is a change in the world? Execution in context over time.
Execution is how directly you can leverage the right tools toward some material, meaningful, and fundamental aim. The measure of the execution’s impact is related to how effective those tools can be in the present context. Over time, as the context shifts from other changes in the world, the execution is likely to require some adjustments in order to relate most directly to that new context.
Here’s an example: In early 2010 I, like many folks, thought there was an opportunity for a privacy-focused social network. But if you were to look at the obviously privacy-focused apps that were launched around that time—Path and Google+ being the most hyped—nothing really took hold. That is, of course, until Snapchat’s launch in late 2011. Both Path and Google+ took a reasonable, straightforward view of privacy. The content that people wanted to share was static text, photos, and video, and folks just wanted to share that same content with a different, smaller set of people. The broad expanse of Facebook was too cluttered with “friends” so why not create a new space with real friends like Path? Or, categorize and label existing contacts (note: not people) properly like Google+’s circles? Problem solved, right? Neither Path nor Google+ leveraged the right tools and both failed to address the current context most directly. Namely, that for better or worse Facebook was good enough at people-centric privacy.
Artypapers began as an experiment by Rebekah Cox but became an escape and turned into a series of useful & fun applications. While most of the original applications have been deprecated, Scribble and the Blog still remain active.